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The Rice McGowan & Brandt Team

Rice McGowan & Brandt focuses strictly on personal injury litigation with over thirty (30) years of attorney litigation experience. Our firm is small enough to provide you with individual attention, yet large enough to handle all aspects of your case to ensure a successful result.

One of the many unique features of our firm is that all of the attorneys have a background in defense work. It is truly uncommon to have an ability for your lawyer to understand not only what makes a jury recognize the value of your case, but also the insurance company. It is not at all unusual for us to be working against insurance companies who clearly recognize our skills given that many years ago they hired us for those very same reasons.

Unlike the great majority of Atlanta personal injury law firms, we prepare every case as if it is going to trial. In addition to our background, we are active trial lawyers regularly in the courtroom ensuring that our clients hear from the jury, not just the insurance company, when determining the value of their cases. As a result, our verdicts, as well as settlements, are typically much higher than the average.

We recognize that you have many choices in personal injury attorneys in the Atlanta metropolitan area. We have separated ourselves from those attorneys not only by our results, but also the individual attention provided to each client. Our professional and experienced staff will address all of your needs and ensure that your case is prepared for resolution, whether it be by settlement or trial.


We believe that success is generated when experience and opportunity collide. That success results from three main ingredients. First, experience. We focus solely on personal injury cases and do them well. Our vast experience allows us to address every client’s need with knowledge of how to best obtain the optimal result.

Second, success breeds success. Insurance companies know we will fight for every client, exhaust all reasonable avenues for a successful recovery and will not cave in simply to resolve a case via settlement. The insurance companies are well aware of our successful track record and as a result, our clients routinely receive much better results than average.

Finally, preparation. Our team approach allows us to prepare your case for trial, including the most minute details, to provide you every opportunity to win. See our verdicts and settlements.

We Understand You

We understand that although we handle cases like yours daily, that the experience of going through a trucking accident, car wreck or being physically assaulted on another person’s premises is both unique and disturbing to you. Our goal is to assist you not only with the litigation or potential litigation, but also to answer all of your questions including addressing medical bills, governmental aid, lost wages, etc.

Many law firms, of which we are not one, will focus solely on their best interests in achieving the optimal settlement but forget the client has significant needs as well. Our goal is to ensure that you understand the status of your case, the status of your medical care and the future handling of your case as it proceeds towards settlement and if necessary, trial.

We Fight for you

Unlike many law firms, we will not accept your case only if it appears “easy.” We have and will continue to take on challenging cases including those with low property damage, where your current counsel is unable to achieve a reasonable settlement offer, or those where a person has been harmed while on another’s premises due to a lack of security measures.

Our fight for you does not end simply by taking a few depositions. Our fight for you ends when you let us know that you are satisfied with the result. Many times we have taken on challenging cases where other lawyers have been unsuccessful in obtaining a settlement offer, much less a successful verdict. In doing so, we have obtained verdicts and judgments hundreds of times, and $100,000.00’s and above, the amount of the insurance company’s last offer.

In addition, we have challenged insurance companies via bad faith and forced them to voluntarily pay hundreds of thousands of dollars above the policy limits of their insured when they made the mistake of not agreeing to our final settlement demand.

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